Professional
info
As a professional with expertise in analytics, sales and marketing, I am always looking for new opportunities to challenge myself both inside and outside the hotel industry. With my experience in sales and marketing, I know to develop strategies that can help businesses grow their customer base and increase revenue. My skillset also allows me to analyze data to identify trends and patterns that can be used to optimize operations or inform decision-making. By leveraging my experience in analytics, sales, and marketing, I am confident that I can help your organization reach its goals.
Work
experience
ASSISTANT DIRECTOR OF SALES
Sep. 2022 - Today
Sunstar Swiss Hotel Collection
• Responsible for Sales
• Development of a sales strategy for 8 hotels
• Customer acquisition and support of existing customers
• Representation of the company at trade fairs and with key partners
• Direct reporting to the CMO and CEO
ASSISTANT DIRECTOR OF SALES & MARKETING
Oct. 2019 - Aug. 2022
Started as a Sales Manager, got promoted as Sales Manager (Intermin Marketing Manager) and then to Sales & Marketing Manager.
I was in charge of the rebranding of the hotel to become part of Marriott's Autograph Collection and then part of the team that implemented the necessary systems.
• Leisure & MICE Business
• Acquisition of new customers and support of the current ones
• Pricing strategy
• Representation of the hotel abroad
• Planning of multi-channel S&M campaigns
• Analysis of customer behavior
CONSULTANT (SALES)
Oct. 2020 - April 2021
Nutricocktails is a Swiss start-up that focuses on providing products and ideas to live a healthier lifestyle.
• Developing of all selling channels
• Co-development of the strategy
• Support for the description of products
SALES & MARKETING EXECUTIVE
Jun. 2018 - Sep. 2019
Started as Sales Executive and got promoted soon after to Sales & Marketing Executive. Here I developed a new social media concept and strategy for both the hotel and the newly created restaurant as well as new tools to find new leads and to better track the revenue streams in order to renegotiate contracts.
• Responsible for the Corporate Business
• Acquisition of new customers and support of the current ones
• Pricing strategy for the corporate segment
• Representation of the hotel abroad
• Manager on Duty
• Planning of S&M campaigns
• Online and offline marketing campaigns
• Direct support to the DOSM
GUEST SERVICE MANAGER
Jan. 2018 - Jun. 2018
Holiday Inn Express Zurich Airport
• Manager on duty
• In charge of the team
• Complaint management
• Front office duties
• Finance controlling
SALES & MARKETING ASSISTANT
Jun. 2017 - December 2017
Turicum Hotel Management Group
• Marketing operations execution
• Sales team support
• Graphic design (flyers, posters, templates) & newsletters
• Revenue management (reporting & analytics)
• Direct support of the Director of Business Development
• Webdesign – CMS / HTML-CSS
FRONT OFFICE / NIGHT AUDITOR TRAINEE
Jan. 2017 - May. 2017
• Manager on Duty
• Front office duties (in all of the shifts)
• Complaint management
• Process optimization through programming
• Reporting / End of Day / Cost controlling
• Apprentices supervision (occasionally)
SERVICE (TEMPORARY DURING STUDIES)
Mar. 2016 - Aug. 2017
Baur au Lac (5*sup / SDH / LHW)
• Duties in all outlets (mostly in banquett)
• Service supervision (occasionally)
• Private dinners / Menue presentations (occassionally)
INTERSHIP “CHEF THE RANG”
Jan. 2015 - Dec. 2015
Baur au Lac (5*sup / SDH / LHW)
• Service (In charge of a Station)
• Guest Realation Management
• Able to wrok in all the shifts
• In charge of the apprentices of the outlet (occasionally)
• In charge of instructing the new apprentices
TEMPORARY HELP FOR THE SERVICE TEAM
Mai. 2014 - Oct. 2014
• In charge of a Service Station
• Attending the morning shift (sole person on duty)
INTERSHIP (COOK & CHEF THE SERVICE)
Oct. 2013 - Dec. 2013
• In charge of service as well as buying process
• Guest relation
• Part of the team that assembled the menus
• Preperation of meals for à la carte Guests
INTERSHIP SERVICE
Mar. 2013 - Sept. 2013
• Mise en Place work
• In charge of a Service Station
• Working under pressure due to the location
SKI INSTRUCTOR
Feb. 2011 & Feb. 2013
• Teaching groups of up to eight kids
• Teaching up to the level "red prince"
• Private lessons
ASSISTENT
Apr. 2010 & Mai. 2010
ArchivScan (Digitalization of old pictures)
• Digitalization of all types of analogic pictures and videos
• Working with Photoshop
Certificates
ECRME - Certified Revenue Manager
CHIA - Certification Hotel Industry
Analytics
CAE (C1 English)
KOPAS certificate
Languages
Languages
Spanish
German
English
Italian
Spanish
German
English
Italian
Knowledge
MS Excel
MS Word
MS Outlook
MS Powerpoint
Adobe Illustrator
Adobe Photoshop
Interests
Exploring different countries
Cooking & dining with friends
Get to know new cultures
Cultivating friendships
Biking, running, skiing
Education
MAS IN DIGITAL MARKETING MANAGEMENT
Aug. 2022 - Dec 2024
ZHAW
DIPL. HÔTELIÈR-RESTAURATEUR HF
Jan. 2014 - May 2017
SSTH Swiss School of Tourism and Hospitality
EIDG. MATURITÄTSZEUGNIS
Feb. 2009 - Dec. 2012
Gymnasium der Schweizer Schule Santiago
EXCHANGE SEMESTER
Feb. 2009 - Dec. 2009
Gymnasium der Kantonschule Romanshorn
STUDENT
Feb. 1998 - Dec. 2008